In addition to the frequently mentioned purchase of links, there are many other techniques and approaches for obtaining good links for your website. In this article, we will list a few link building strategies and techniques. We will constantly add to the list of tips and expand it with exciting approaches.
Tip 1: Google Alerts
Your own company name or brand is often mentioned in articles or posts, but unfortunately not linked. Use Google Alerts to receive a notification when your company or brand is mentioned somewhere on the web. Write to the site operator or editor and ask them to link your website using the company’s name. In many cases, the author of the article will be happy about the attention and will have no problem placing a link.
Tip 2: Broken Links
This term refers to the idea of searching for broken links and reactivating them. This strategy works as follows:
- Special tools are used to crawl websites to search for broken links that connect to a landing page that no longer exists.
- When you find such a link, create suitable content on your own website that would be appropriate as a new target for the broken link. The aim is to convince the publisher to point the broken link to your new content.
- After you have created the content, contact the publisher and point out the broken link. At the same time, offer them the new content you created as a replacement link destination.
- If everything goes well, the publisher recognizes the win-win situation and switches the link to your new content.
Tip 3: Guest Contributions
If you are an expert in your business field, you can make use of this knowledge. Share your expertise with others by writing guest articles on relevant sites. These can be online journals, websites, or even traditional print publications such as magazines or newspapers. Network with relevant people from the industry and offer your knowledge. You can be given the opportunity to write an article on a suitable topic frequently. Of course, it is absolutely legitimate for you to be named as a source in the article and for your page or profile to be linked. Even if these links are no-follow, they are relevant links that you should definitely include.
This way, you not only strengthen your backlink profile, but also gain reputation and strengthen your brand!
Tip 4: Solve Problems
Within any field, there are always inquiries that your potential clients are seeking solutions to. Check forums and blogs to see what problems many of your customers are facing. Once you have identified a problem, write a detailed article in your guide that addresses the problem in every possible way and solves the issue.
You can also use graphics and anything else that makes sense from a content point of view. You can offer your solution approach in forums by including a link to your article and everyone who has this problem will become aware of its existence. In the best-case scenario, your article will accumulate passive backlinks over time as it is referenced by others periodically. This can establish your article as an authoritative source for the issue and help it rank highly on Google search results.
