SEO+GEO - Insights & Strategies

Practical tips, current trends and strategies on link building, content marketing, international SEO and GEO.

Featured · Geo

GEO Is Not a Traffic Channel – And That’s Exactly the Point

Anyone evaluating GEO by classic performance metrics will be disappointed. No clicks from ChatGPT, no measurable conversions from Perplexity, no clean attribution path.

Marcus Eckert 22. June 2026

Link Building

12. February 2023

Planning Anchor Texts

Planning anchor texts correctly: types, competitor analysis and the optimal distribution for a safe link building strategy without Google penalties.

Link Building

1. February 2023

KPIs for Evaluating Domains

Not every link sends positive signals. We explain the four most important KPIs for evaluating domains: Visibility Index, Domain Authority, Power*Trust and topic relevance.

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